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Straight answers

Short, practical answers for owners who need customers, not marketing lessons. Written by a business owner.

• Do you need a website if you already have Yelp and Facebook?

  Yelp and Facebook show your name. A website is where Google sends people to decide. Here is what each one does and what happens when the website is missing.

  4 minute read

• What a small business website should cost in 2026

  Real ranges for DIY builders, freelancers and agencies, what the monthly fee is actually for, and the four things that should make you walk away.

  5 minute read

• The 7 things homeowners look for on a contractor's website

  Before they call, homeowners check the same seven things. Most contractor websites are missing three of them. Here is the list, in the order people look.

  4 minute read

• Google Business Profile or a website? You need both.

  Your Google Business Profile gets you on the map. Your website is where Google sends people to decide. Set them up to point at each other and both get stronger.

  4 minute read